See exactly why your reel went viral.
Paste any Reel, yours or someone else's. In about a minute you see the hook, structure, pacing and edit, how it did against that creator's usual views, and why it worked or flopped. Then Breakdown turns it into a script you can shoot.
* breakdown shown is real engine output simplified for demo
You watch a reel get 2M views in your niche and think
"I can make that."
You make it, and it flops. You copied what it looked like, and nobody showed you why it worked. By the time you figure it out, the format is dead.
Know why a reel went viral, and what to post next.
Analyze any Reel
Paste a link to your reel or anyone else's. In about a minute you get the hook, the format, the pacing and the beat-by-beat structure, with the numbers behind it. Keep it on your canvas or share it as a link.
See what actually worked
Add any creator, yourself included. Every recent post is measured against their usual views, so you study the reels that did 3x or more and spot the ones that flopped.
Get your reel script
Any breakdown becomes a ready-to-shoot reel script built on the structure that worked, written in your voice: your tone, your sentence length, your words, and none of the ones you never say.
I'm Hardik. I know the exhausting anxiety of the content treadmill—staring at a blank notion page, a spreadsheet of 2 month old posts data, guessing what works now, and praying the algorithm cares. I exited my last agency because I couldn't ignore how badly this is broken. Now, I'm building the way out. I share every failure, every win, and every line of code daily on Instagram. I don't want passive customers. I want partners who feel this exact pain to help me build this with love and care.
Come watch me either pull this off or fail loudly →Half price for 6 months, and you decide what gets built next.
Paid once, upfront · full refund within 30 days, no questions. It's an alpha: rough edges, fixes shipping most days, and you'll hit things before I do. In return you get a seat on the Customer Advisory Board and a vote on the roadmap.
Creator
After that, $29/mo: 25% off the $39 regular price, locked for life.
- 60 credits a month — a breakdown or script is 1 credit
- Outliers found on any public creator you add
- 3 canvas boards, with notes and chat on your research
- Voice profile — scripts in your exact tone and vocabulary
- Alpha access today — the full canvas, not a preview
- Bonus: 1-on-1 onboarding & content strategy call
- Advisory Board seat + direct WhatsApp line to founder · 25% off forever
Agency
After that, $74/mo: 25% off the $99 regular price, locked for life.
- 200 credits a month, shared across every client
- 7 canvas boards, one per client, one login
- Everything in Creator
- Answer "why did views drop?" with the client's own baseline
- Send any breakdown to a client as a shareable link
- First in line for white-label client reports
- Bonus: 1-on-1 onboarding & content strategy call
- Advisory Board seat + feature requests get priority · 25% off forever
Questions
What does being a founding member mean?
You get a seat on the Customer Advisory Board. Beyond the locked price and a 1-on-1 strategy call, you vote on what gets built next: the Monday brief, client workspaces and white-label reports are queued, and founding members set the order.
Is it live yet?
The alpha is open — sign up and you can use it today, free, without paying for anything. It is genuinely an alpha: rough edges, and I ship fixes most days. What's still ahead is public pricing, and a founding seat locks your rate before it arrives.
Can it tell me why my reel flopped?
Yes. Paste your reel's link and you see how it did against your own usual views, plus a breakdown of its hook, pacing and structure. Put it next to a reel that worked on the same canvas and the difference is easy to see.
Can't I just ask ChatGPT to analyze a reel?
ChatGPT can't open an Instagram link or see that creator's other posts. Breakdown watches the video itself, the cuts, the on-screen text and the pacing, and checks it against the creator's real view counts.
Can I use it for client work?
Yes. Keep a board per client (7 on Agency), send any breakdown as a shareable link, and use the numbers against each creator's own baseline when a client asks why a Reel did or didn't land.
Which platforms?
Instagram Reels first. YouTube Shorts next.
Is my data safe?
We analyze only public posts, through established data providers — the same information anyone sees logged out. Your boards, scripts and voice profile are private.
Why pay upfront?
Full refund within 30 days, no questions. You're buying the price and the advisory seat — both of which go away once the 30 founding seats are taken.
Can I upgrade tiers later?
Yes, but the founding member pricing lock, extra credits, and advisory board perks are exclusively tied to the seat you grab today.
Can I break down my own account?
Yes. Type your own handle during onboarding, or drop one of your reels onto the canvas by its link. Free accounts get 10 credits every month.
What if a feature I need isn't built yet?
Tell me. Founding members vote on the roadmap and each gets a 1-on-1 call with me. If it still isn't what you need within 30 days, you get a full refund.